This week our host Bethan Ryder is joined by WGSN’s head of Colour Urangoo Samba and Caroline Guilbert, Creative Content Lead at Coloro to discuss this year's colour of the year, Digital Lavender. Tune in to find out why are we seeing it everywhere, from consumer tech and fashion to the colour palettes in TV dramas? 

Every year WGSN produces colour forecasts for our clients in collaboration with our partner business Coloro. In this episode the team chats about what Digital Lavender signifies and why it's so popular right now, whilst touching on a few other colours that we’ve forecast as key for this year.