Hey there, welcome back! 

Today we’re continuing last episode’s discussion of how to optimize your website to get more acupuncture patients. I put together a list of 5 things you can do to get better conversions from your website, and last week we actually talked about most of them, tips 1-4, in depth. So if you missed that, definitely go back and listen in, it’s episode number six. 

The goal for today is to optimize your marketing message on your website. You want your marketing message to be purposeful. It should provide two things: clarity and direction for your audience. 

By clarity I mean, when a person lands on your website, your message should let them know that they’re in the right place immediately. That you can help them specifically.

As for providing direction with your marketing message, this is basically giving people easy-to-follow instructions. Make it super clear for the website visitor: what is the next step they should take to work with you.

In this episode we'll be talking about:

- How to position your marketing message on your website so that it resonates with your ideal patient (which means a higher conversion rate)
- A few marketing messages to add to your homepage
- A few messages to remove from your homepage (removing clutter)

Most of what I'll be sharing is based on Donald Miller's phenomenal marketing book, Building a Story Brand. I definitely recommend it! It's one of my favorite marketing books and it really changed the way I look at marketing.

Let's make the most of your website and get you more patients!

Show Notes:

- Episode #6: Five Ways to Optimize Your Website for More Patients, Part 1
- Episode #2: Target Market and Ideal Patient Avatar
- Building a Story Brand book by Donald Miller

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