Today I am teaching a few ways you can connect and engage with your ideal customers authentically. I talk about what you have to do in order to get in front of your audience and why it is so important to talk about things other than your business on your social media. It is so simple, but the most important strategy you can have is to just be yourself while still stepping into the expert you are. This is what will truly set you apart from everyone else in your industry and ensures you are being your most authentic self when showing up online.