What can we learn from brands like Magic Spoon and other disruptors?

Daniel’s OUT, Tamara’s IN. And just like last episode, she’s got Louis Grenier on deck with his stand the f*ck out mantra. Who are the brands that are actually standing out, and what can we learn from them? 

Turns out, category creation might be a myth. Instead, Louis explains the power of subcategories and how smart positioning borrows from what customers already know and buy.

And, where IS everyone? Tamara and Louis break down the Marketing science behind the concept of continuous reach.  

If you’re a marketer who wants to build a brand people actually remember when it comes time to purchase, this episode is for you.

Follow Louis:

LinkedIn: https://www.linkedin.com/in/louisgrenier/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com