Branding is more than just a logo. For years, I really didn't understand this concept. What makes a "good" brand and how exactly does that impact your design, staging, or workroom business? Great question; there is no short answer. A brand is equivalent to a personality. Your personality is determined by how you carry yourself, how you dress, how you spend your time, how you interact with others. Your business has a personality too. Visually, this looks like a logo and a consistent use of the same font and color palette. Practically, this also includes what you offer, how you offer it, and to whom.