Mike Kim is one very smart man who knows marketing and branding, and he is here to share his 7 step process for creating your speaking brand. This is the same process he has used with his clients, including well-known thought leaders like John Maxwell, Donald Miller and Suzanne Evans.

On this episode of The Speaker Lab, he walks us through those 7 steps and what they entail. We also talk about why positioning determines so much of everything else you do in your business, how to price yourself as a premium speaker while still being able to negotiate and take lower-priced gigs.

Whether you are new to speaking or are a long-time veteran, this is a great episode chockfull of helpful recommendations and frameworks to help you. Without further adieu take a listen to Mike Kim and I on today's The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

• What is the most unique selling proposition that any of us have?
• Who should your marketing materials be speaking to?
• Which platform is best for you?
• Why you should position yourself towards the high end of the market.
• How do you know what kind of product you are offering?
• What is the best way to pitch and sell yourself?
• What are the three sub-identities to every brand?
• Can you sell lower-tiered products while being positioned as a high-end brand?
• And so much more!

EPISODE RESOURCES

• Mike Kim's web site 
• Mike Kim on Twitter
• Mike Kim on Instagram 
• Mike Kim's free recap and resources
• The Speaker Lab on YouTube
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

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