Empathy is all the rage right now in prospecting. But no one is really talking about what that looks or sounds like. Liston also digs into self-esteems and its importance as a sales professional.

Connect with Liston on LinkedIn here and check out Serve Don't Sell here.

Head to the show notes page for more resources and tools to help you send better cold outreach to your prospects, feel more confident in your cold calls, and land more meetings with your ideal clients: https://blissfulprospecting.com/12