Newsletter & Email Growth: Growth In Reverse

7 Ways To Make a 'Good' Newsletter GREAT


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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here! The Growth Vault is filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.


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“Sometimes less is more. Cut the clutter and highlight the one thing that matters." — Chenell

It's newsletter roast time 🔥🔥 We're putting the spotlight on Hobby Card Life: a newsletter covering sports cards and collectibles. 

We roast and review everything from the sign-up flow to newsletter design to growth levers. You’ll hear what’s working, what’s holding this newsletter back, and the exact opportunities we see for growth and monetization.


KEY TAKEAWAYS

  • The first impression a niche newsletter makes on readers (and where Hobby Card Life missed).
  • The simple opt-in tweak that could dramatically increase subscriber conversions.
  • Why design consistency matters more than you think—and how this newsletter could fix it quickly.
  • What to do when your niche is too broad for new subscribers to understand instantly.
  • The surprising monetization angle that could be a major revenue driver.
  • How partnerships inside a passionate niche can compound growth.
  • The retention risk we spotted in this newsletter’s publishing cadence.
  • Where we’d focus first if we were growing Hobby Card Life from here.

LINKS MENTIONED

  • Hobby Card Life newsletter
  • HobbyCardLife.com
  • Growth In Reverse PRO Community
  • The GIR Social Growth Challenge 
  • Get Chenell's brand-new course: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.
  • Want your newsletter roasted? Submit it here. 
  • Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
  • Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

  • Chenell: Twitter | LinkedIn | Substack
  • Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

  • growthinreverse.com
  • growthcurrency.net

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

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Newsletter & Email Growth: Growth In ReverseBy Chenell Basilio and Dylan Redekop

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