2:03.3: When I was a new boutique owner with my business, the fashion truck, I avoided a lot of mistakes because I had corporate retail experience. That's why I'm here. I worked for over seven years for big companies like Abercrombie and Fitch Club, Monaco, in their corporate office as a buyer.

3:20.4: First and foremost, I knew that I should not have something for everyone. When you have something for everyone, you have nothing for no one.

4:21.0: The more niche and narrow you can get with your ideal customer, really understanding who they are, how old they are, keep it tight, like 10 years.

5:27.3: I hate to say this, but most people come to me when they're really far down the road and they've bought way too much inventory. When you start buying inventory, you've got to track it.

7:10.5: The other big mistake I see people make is that they just are on every single platform. They think I have to be on TikTok dancing and going viral. I have to be doing reels. I have to have a Facebook group, a Facebook page. It's too much.

7:24.9: When you first start out, you've really got to focus on one, two, maybe three platforms where you can repurpose content, you can stay consistent on everything and really focus on being good for your ideal customer in those small places.

10:30.4: No one remembers what's new arrivals and not, you could re-show things over and over for a long time, and there's always gonna be those people who are like, oh, I didn't see that, or, and then there's gonna be the people who are like, oh, I've seen that eight times and I still don't want it.

Resources:

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