What’s up, Healthpreneurs! Today, I am chatting with Pat Rigbsy, a long-time connection and original gangster when it comes to online fitness businesses. Pat has built over 25 businesses in the fitness industry, has authored or coauthored 11 bestselling books, and helps health and fitness entrepreneurs build their dream business. Amazingly, he has also written a daily newsletter – without missing a day – for 11 years. As in 1-1. Yup, you read that right. 

Pat’s entrepreneurial journey lead him to be owner and often operating CEO of multiple businesses at once. But knowing himself and his potential, he knew he wasn’t giving his best to any single one of them. This led Pat to learn valuable lessons on the power of saying “no,” the need for consistency to give and operate at your very best, and the value of relationship-based business building.  

He has since become a writing-wizard and happily shares his wisdom with coaching clients that want to make an impact while living their best life. We’re going to talk about the critical differences between physical and online-based businesses, narrowing your audience, consistency, expectations, and how Pat has built – and kept – lasting business relationships for nearly decades. There are fundamental lessons for any entrepreneur in this episode.  You won’t want to miss it.  

 

In this episode, Pat and I discuss:  

• “The Consistency Factor” 
• Narrowing your audience for an online business 
• Setting expectations: An online biz as a “virtual second location” 

• Saying NO in order to give your very best 
• Relationship-building as a key business model 
• Pat’s newsletter that he’s written every day for 11 years 

 

1:00 – 5:00 - Introduction and consistency as an attribute to every successful person 

5:00 – 10:00 - The power of consistency; setting expectations and celebrating small successes 

10:00 – 13:00 - Being ready to go through a proven process, there are no short-cuts  

13:00 – 17:30 - Common mistakes people make when moving to an online business model 

17:30 – 23:00 - Skillsets necessary to succeed online: The Consistency Factor and narrowing 

23:00 – 28:30 - The struggle to say “no,” establishing guardrails, and relationship-building 

28:30 – 32:00 - The writing process, gathering content, and finding inspiration everywhere 

32:00 – 39:00 – The Rapid Five