Boost Your Boutique with Emily Benson

711: How to Start a Children's Boutique


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1:33.0: It's really important when you start your kid's boutique or children's boutique to focus, you cannot sell newborns to tweens. All of the things in between boys, girls, gender neutral, wherever you're headed with this, plus toys, blankets, it's a lot. You guys, you've gotta focus.

2:14.8: I think that opening a children's boutique is a no-brainer because you're always gonna have customers. There's always babies being born.


4:24.4: Is the wholesale high? Can we only get sometimes a 2X markup? Yes. But there's going to be places where maybe you can make more.


4:52.7: Don't be ashamed if you have to charge what you feel like is a lot of money for kids' clothes. You have to find the right customer for that item, but I guarantee you will find those people.


5:40.9: But from my perspective, children's inventory can be hard to find. But when you do find it, there is some really good stuff out there.


8:43.1: Really, I want you to make money with your children's boutique because it's important, it's necessary. It's definitely a needed thing in the boutique landscape.


Resources:

Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️


NEW BOOK #TheRetailMindset available on Amazon


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Have questions? I'd love to hear from you! Email me at [email protected].

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

You’ll leave with:
✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan
✅ A fresh perspective on your numbers and goals
✅ The energy and confidence to move forward

Work on Your Shop Event- September 21, 2025

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