3:13.7: I'm worried that so many boutique owners think there's one way to do things. 

3:44.7:  It's just so important to be your unique self and only do the things that you want to do.

6:34.5: One of the biggest things I see across the board and boutique land is this turnover. 

8:16.2: This is a good double-check on, do I really need to buy this? So many of you are overbought. Even working with people who are helping you with buying plans. I'm shocked to hear how many well-established companies are having people overbuy.

11:57.5: It's an opportunity for you to re-examine your business. What days you're open, how it's structured, what you do in your business. Do you do more events, uh, and have fewer store hours open, right? Do you teach classes on something that you're interested in?

12:32.8: I think you're going to have to have a multi-dimensional boutique business. You're going to have to be able to scale up to the point where the business can support you.

14:49.6: We need to continue to challenge vendors to actually like fit things on plus-size women so they fit. There are some vendors that are doing it really well and there are other vendors that need to get it together. 

15:53.9: Remember, all of these beauty standards, these fashion standards, aren't necessarily originating from women. 

16:39.8: Do something that like feels like a passion project and might make you money.

20:00.5: When you're in a regulated nervous system, when you've taken deep breaths, when you've had a great night's sleep, when you're in a position where you just feel really good, what sounds fun? 

20:27.0: Especially in your business where you have complete control. If you don't want to be open Mondays, don't be open Mondays. If you only want to be open in the middle of the day, just be open in the middle of the day.

21:08.6: A buying plan is so imperative, even if it's not perfect. 

25:52.4: I think that as you become a more established boutique owner, those are the things you're thinking about more and more. And because you're thinking about that more and more, some of it you've masked. 

29:00.0: What I will say is that being in a community and having the support. What I will say is people are uplifted by it. They're motivated by it. They get to the point where it feels really good to them.

34:01.0: is the demand there? Yeah. But also are we kind of like creating the demand ourselves by producing so much by offering people so many options and so many choices?

35:07.0: Maybe you honestly open up your store because you're like, I want to dive into this and help people like me or I love fashion and I want to show my unique style. 

38:30.4: I'm showing up in the ways that I can. And I'm pouring my heart into the spaces and places where I can, because that's what I have the bandwidth for. What do you have the bandwidth for? 

40:40.8: Be careful with shackets, please. And I would also say, like, maybe be careful with sets, like, two piece sets. I think that people are still going a little too hard on two piece sets, so I just want to, like, warn you.

41:37.4: I want you to remember that there's still the woman just like you who needs to get dressed for every day, not just the Taylor Swift concert, not just the Barbie movie that they're going to with their girls.

43:29.3: Remember, people are coming to you because you're more fashionable than they are. You know what fits better than they do. You have a magic inside you that allows you to see a person.

47:17.7: Fall is always a good season, even if it's only slightly good, even if it's flat to last year. We still know that the price points are higher in fall, and so we'll naturally make more money because we're selling more long sleeves, more jackets, more pants, denim, you know, there's more fabrics.

Resources:

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Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

Work on Your Shop Event- September 21, 2025