Boost Your Boutique with Emily Benson

718: How to Shop at a Market or Show


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1:30.5: If you are someone who feels overwhelmed often, or you can't handle lots of people, then going to market or a show might not be for you.

5:48.2: So the intention of going to a show would be to hopefully place orders, but to touch and feel and try on and meet the vendors and maybe meet new vendors that, you know, every vendor isn't on Fashion Go.


6:47.1: You'll find is generally organized in a way where the buyers that are coming to that show are all buying for the same kind of customer. 


8:37.4: If you're online, you are never going to like touch and feel things. You're taking a gamble every time you place an order. And that's okay. It's an educated risk. 


11:38.6: Each show is going to be a little bit different. The off-price show tends to sell things that are, they would call the margin builders. So they're lower-cost items.


12:05.2: So it's a good thing to go through the vendor list before you sign up for one of these events.


12:30.9: For someone who is neurodivergent or maybe has trouble with crowds or bright lights or music, something like magic could be really hard. That's a downside as well as going to a market center or a show.


14:13.9: You don't have to, like, be dressed to the nines with your perfect hair and your perfect purse, you're there to do business, you know? And so, whatever that looks like for you. 


14:34.8: Remember, at these shows and at these markets, you have all mixed goods as well. So there's a lot to see. There's a lot to do. , you also can get education.


16:55.8: The coolest part about it is really getting to be immersed in it. Immersed in the industry that you've decided to start a business and there's so much benefit to that. 


18:03.2: You don't have to buy anything and what you buy, you should love it. Like, love, love, love, love, love it.


18:57.8: whenever I bought what I absolutely loved, those were the things that sold out first. 


20:27.3: Make sure your deliveries are going to work. Make sure the retail prices are going to work and then either place an order or. Take a step back and say, you know what, I'm going to just take pictures and take notes on this and I'll follow up, give me your business card. 


21:36.9: If and when you do place orders, the vendor should give you a sheet, an invoice. You're going to take those sheets. You are going to guard them with your life. You're also going to take pictures of everything you ordered with your phone or a camera.



Resources:

Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️


NEW BOOK #TheRetailMindset available on Amazon


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Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

You’ll leave with:
✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan
✅ A fresh perspective on your numbers and goals
✅ The energy and confidence to move forward

Work on Your Shop Event- September 21, 2025

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