Boost Your Boutique with Emily Benson

721: Challenges New Boutique Owners Face


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1:19.7: We need more boutiques to open because we need more perspectives. We need your point of view.

 

1:50.4: So first and foremost, no, you cannot buy samples. I know it sucks. You just can't. Okay. The way that the wholesale piece of the industry works. 

2:57.3: This is why I always say you should go to market or try to go to LA or New York or wherever these people are so you can see samples and you can see what's going on.


3:43.2: So now when you're on a wholesale website or you're looking at a wholesaler's line sheet, what you're actually going to see is the wholesale cost per unit.


4:18.5: You are going to get great prices on styles that you didn't even realize you could get such low prices on.


5:48.3: You're going to have to ask that vendor, what are their packs? What are their minimums? How are their packs broken down by size?


6:41.3: Now, when you go to buy from a vendor, they're going to tell you what their minimum order is. That minimum order is for an order. That's not for a style. That's not for a color. 


7:11.1: Generally, the minimum order is around 100. It's really easy to spend, that's like a style or two or three, you should get there pretty easily.


8:20.5: Now, if you're going in and you're buying women's or men's, you want to make sure that you're buying the right size kind of template. So there's a difference between juniors, missy, contemporary, and men's. 



Resources:

Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️


NEW BOOK #TheRetailMindset available on Amazon


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Have questions? I'd love to hear from you! Email me at [email protected].

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

You’ll leave with:
✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan
✅ A fresh perspective on your numbers and goals
✅ The energy and confidence to move forward

Work on Your Shop Event- September 21, 2025

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