Most people who go into business are usually technicians who are really skilled at one area of the business. Learning to be a leader in your business is the most challenging part of running a business. Here’s the hierarchy we see: you’re a technician, and then hopefully you begin to love sales too. Then, hopefully, you begin to learn and love how to be a leader. If you don’t like sales, then we would say, don’t start a business. That doesn’t mean it’s impossible to find a way to sell that is in alignment with you, but you do absolutely have to find a way to like it.

During our last episode, we talked about all the reasons getting into a partnership is a terrible idea. If you ever want someone to talk you out of getting into a partnership, we’re here for you. That said, we’re dedicating today’s episode to sharing with you why it absolutely works for us. All of these points can make you into a better boss, a better partner, and a better friend. They’ll come in handy for a variety of settings. Honestly, seeking someone to fulfill some of these for you instead of seeking a partner will serve you really well. At the end of the day, you’re just trying to scratch the itch we’re talking about, and we’re here to tell you, it doesn’t have to be scratched by a partner! You might need a handful of people, instead of just one, but it’s worth it!  

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