Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI development.

Discover how emergent properties of AI models are often misunderstood and why ethical integrity is paramount in technology communication. Plus, get an inside scoop on Google's AI controversies and the practical uses of AI technology in everyday tasks.

Britney underscores the need for human oversight in AI projects to guarantee content quality. She mentions significant academic contributions and controversies in the AI field, including the firing of researchers like Margaret Mitchell and Dr. Timnit Gebru.

Always a wealth of info, Muller is seeing the confirmation of her commitment to machine learning that she started over 5 years ago. You can check out what she said back then in Episode 309 in 2019: How to Use Machine Learning for SEO w/Britney Muller

Key Segments:

[00:05:08] Introduction and Tribute to AI Pioneers

[00:10:00] AI Timeline from 2019 to 2024

[00:11:38] The Language of AI Releases

[00:14:31] EDGE of the Web Title Sponsor: Site Strategics

[00:16:00] Ethical Challenges and Controversies in AI

[00:21:16] The Importance of Human Oversight in AI

[00:30:36] The Human-Centered Approach to AI

[00:32:34] EDGE of The Web Sponsor: Wix Studio

[00:38:30] Guidance to SEO Professionals

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