On this episode of The Kara Goldin Show, I’m joined by Jordan Nathan, Founder and CEO of Caraway—the design-forward, non-toxic home goods brand that has redefined modern cookware. What started in 2019 with a waitlist of over 150,000 has quickly scaled into one of the fastest-growing home brands of the last decade. From bakeware to tea kettles, Caraway is leading the charge in cleaner, safer kitchen essentials—with serious style.
In our conversation, Jordan shares how a personal experience with Teflon toxicity inspired the brand, how Caraway built massive consumer trust from day one, and what it takes to scale a mission-driven product in a competitive market. We also discuss the evolution from DTC to omnichannel, the role of social media in brand storytelling, and why he’s thinking far beyond the kitchen when it comes to what’s next.
If you’re curious about brand-building, the future of home goods, or how to turn pain into purpose—this episode is packed with insight. Now live on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.

To learn more about Jordan Nathan and Caraway:
https://www.instagram.com/caraway_home/
https://www.instagram.com/jordannathan/
https://www.linkedin.com/company/carawayhome/
https://www.linkedin.com/in/jordan-nathan-6211114a/
https://www.carawayhome.com/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/723