On this episode of The Kara Goldin Show, I’m joined by Linda Wang, Founder and CEO of Karuna Skin and Avatara—two purpose-driven skincare brands inspired by her personal journey and cultural heritage. Karuna pioneered Asian-style sheet masks in the U.S., bringing effective, ingredient-led treatments to a market that had never seen anything like it. With Avatara, Linda created a clean, dermatologist-tested skincare brand designed for tweens, teens, and beyond—offering safe, fun, and affordable products now found at Target, Walmart, and Whole Foods nationwide.
In our conversation, Linda shares her journey from retail buying for major fashion brands to becoming a beauty industry innovator. We talk about the inspiration behind both Karuna and Avatara, how she identified untapped opportunities in the skincare market, and the strategies that helped her brands stand out in competitive categories. She opens up about the challenges of scaling in mass retail, the importance of consumer education, and how she balances innovation with simplicity.
Whether you’re a beauty lover, aspiring founder, or someone curious about building a mission-led brand from scratch, this episode is full of insight and inspiration. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.

To learn more about Linda Wang, Karuna Skin, and Avatara:
https://www.instagram.com/karunaskin/
https://www.instagram.com/avataraskin/
https://www.instagram.com/lindaywang/
https://www.linkedin.com/in/linda-wang-049b5b/
https://www.karunaskin.com
https://www.avataraskin.com

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/726