What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the SEO and Marketing world.

The DOJ has some audacious demands for Google to sell Chrome, and ads have finally hit the AI Overview pages: We even unpack the drama-filled lawsuit between WP Engine and Automattic, questioning the ethical boundaries of open-source communities. This is the stuff that only Andy Cohen can unravel at this point. 

Ever wondered about the environmental costs of AI? Lidia hits us with some eye-opening facts while we dissect Google's claim of reducing power consumption by 90%. Don’t miss our banter over volatile localization signals and ranking shifts during Google’s November Core Update!

News from the EDGE:

[00:04:28] Google Search Console Drops Page Experience Report

[00:09:59] Ads Now Being Seen on Google AI Overviews

[00:18:25] EDGE of the Web Title Sponsor: Site Strategics

[00:19:46] WP Engine Intensifies Legal Dispute With Automattic

[00:28:54] DOJ is Pushing for a Sell-Off of Google’s Chrome Browser

[00:37:11] EDGE of the Web Sponsor: InLinks 

Barry Blast from Search Engine Roundtable:

[00:38:28] Google Also Cautions On Using Google People Also Ask For Content Ideas

[00:39:54] Google November 2024 Core Update Movement - Slow But For Some Massive

Bonus Coverage:

[00:42:19] Freaky AI News: Human, Please die.

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