August 18, 2025

729 Lara Henderson: Founder & CEO of Pure Mama

34 minutes

On this episode of The Kara Goldin Show, I’m joined by Lara Henderson, Founder and CEO of PURE MAMA — a naturally luxurious skincare brand redefining body care for pregnancy, postpartum, and beyond. Inspired by her own search for high-quality, pregnancy-safe products during her first pregnancy, Lara saw a clear gap in the market and set out to create something better. After more than two years of research and development, PURE MAMA launched in 2021 and quickly became the leading premium pregnancy skincare brand in New Zealand and Australia — selling out within months, growing over 1600% in its first year, and making history as the first of its kind to be stocked by prestige beauty giant MECCA.
In our conversation, Lara shares the story behind PURE MAMA’s rapid rise, including how she scaled the brand internationally with launches in Erewhon, Nordstrom, Revolve, and Goop. We talk about the lessons she’s learned about product development, brand building, and retail partnerships — as well as the challenges of balancing entrepreneurship with motherhood. Lara also shares her thoughts on community, authenticity, and the importance of creating products that truly support women through one of life’s most transformative seasons.
Whether you’re a beauty lover, aspiring founder, or someone curious about building a mission-led brand from scratch — this episode is packed with insight and inspiration. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.

To learn more about Lara Henderson and PURE MAMA:
https://www.instagram.com/puremama_skincare/
https://us.puremama.com/