Welcome episode 73 of the Healthpreneur Podcast! Today, we are going to be chatting with Mike “Pancakes” Whitfield! (We’ll get into the pancake thing.) Mike is an old buddy of mine who figured out a way to support others in the industry while selling a product of his own.   

In addition to his Workout Finishers and Cardio Afterburn products, Mike is the author of the book “Rise and Hustle: Transform Your Life Physically, Personally, and Spiritually in Just 90 Seconds a Day.” He walks the walk because he has lost – and kept off – 115 pounds for over a decade.   

This episode is for any Healthpreneur who wants to know the secret to running a successful online business. Mike gives insider tips on crafting your “hook,” the value of feedback and surveys, and how relationships can transform your business. If you’ve ever felt like your product launch fell flat, or that your audience wasn’t connecting with you or your product as much as you believe they should, tune in. Mike’s advice is pure gold that’s sure to sweeten your conversions.  

 

In this episode, Mike and I discuss:  

• How Mike found success by supporting the products of others.  
• Finding your “hook” and using feedback to better your offering. 
• How building long-standing relationships has transformed Mike’s business. 

• Tenacity as a necessary trait of all successful entrepreneurs. 
• The freedom and success that is built through consistency. 

 

1:00 – 4:00 - Introduction and where the “Pancakes” came from 

4:00 – 7:00 - Workout finishers and complementing other people’s existing products 

7:00 – 8:30 - Overcoming the challenges of sales copy 

8:30 – 12:30 - Figuring out “the hook,” the value of feedback 

12:30 – 15:00 - Unforeseen challenges: Discovering the obstacle and the solution  

15:00 – 18:30 – Appealing to the right audience  

18:30 – 27:00 - Tenacity, establishing relationships, and consistency to build longevity 

27:00 – 29:00 – The Rapid Five