“We were on the wave of change and we had the rig…

“We were on the wave of change and we had the right product and the right solution.”

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We met Mariusz Urbanczyk during our New York trip in his office on Park Avenue. Mariusz manages the North America business of a relatively young company called Hogarth. Hogarth has changed the subject of advertising in the 10 years since its founding. More than 3,500 permanent and 3,000 freelancers now work for Hogarth.

Founded in London at the end of the 2008 recession, it was probably a good timing for a company that promised to "decouple" the creative idea from ​​the process of producing and distributing advertising materials. Mariusz has been on this path almost from the beginning. One year after the founding of Hogarth, he started in the London office. Stations in Brazil and Argentina followed before he came to New York.

We talked to Mariusz about what it's like to disruptively change your own industry. His answer: "You are not the most popular kid on the block." To the delight of Christoph, we talked about technologies (workflow tools, media asset management, Cloud Technology etc.) as well as the importance of language and culture.

Having grown up in Poland, the dream of his youth was to go to the radio and have his own late night show. But despite countless weekends spent at a radio station between the ages of 15 and 20, it was supposed to be very different. Mariusz has witnessed the change of the political system in Eastern Europe and change has always been an issue for him. A 9-month stay in India was the last stop before he decided to go into the advertising industry.

You can hear his full story in Episode 73 of our podcasts "On The Way To New Work".

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With Christoph Magnussen and Michael Trautmann

www.onthewaytonewwork.com