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731: Retail End of the Year Important To Dos
2:17.6 This is the time to talk about it. This is the time to get people behind your cause.
3:06.8 We've got to promote the promotions that we're doing, any sales, discounts, events. events we have to promote, but we also can't forget that we have to educate our customers.
3:36.8 What matters is how you show up for them. What matters is how you present your offer to them.
4:39.6 But the real truth is like we have to be more nuanced with our marketing. We have to be more assertive, but make an offer.
5:26.8 Be clear in your marketing. Be like so clear that it's like, duh.
6:04.7 Let's really advertise what we're doing, what we're selling, making that offer for the product.
9:32.1 Remind people, you're a small business, you're a local business, you're a woman owned business, and with your inventory, reflect that. Talk about how you can't get it anywhere else.
10:34.7 Because people need gifts. They want to shop small. They want to shop local. They want to shop minority, BIPOC, women owned. So show up as that.
11:40.5 You should still make a profit on your inventory if your markups high enough and if you're not marking down too deep and too fast.
14:35.2 Because people need gifts. They want to shop small. They want to shop local. They want to shop minority, BIPOC, women owned. So show up as that.
Resources:
Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️
NEW BOOK #TheRetailMindset available on Amazon
Let’s be friends! 😊
Have questions? I'd love to hear from you! Email me at [email protected].
Mentioned in this episode:
How To Start A Clothing Boutique Business - Free On-Demand Webinar
Here is the link to register for the free, on-demand training:
How To Start A Clothing Boutique Business
Work on Your Shop Event- September 21, 2025
Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.
You’ll leave with:
✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan
✅ A fresh perspective on your numbers and goals
✅ The energy and confidence to move forward
Work on Your Shop Event- September 21, 2025
View all episodes
By Boost Your Boutique with Emily Benson
4.8
298298 ratings
2:17.6 This is the time to talk about it. This is the time to get people behind your cause.
3:06.8 We've got to promote the promotions that we're doing, any sales, discounts, events. events we have to promote, but we also can't forget that we have to educate our customers.
3:36.8 What matters is how you show up for them. What matters is how you present your offer to them.
4:39.6 But the real truth is like we have to be more nuanced with our marketing. We have to be more assertive, but make an offer.
5:26.8 Be clear in your marketing. Be like so clear that it's like, duh.
6:04.7 Let's really advertise what we're doing, what we're selling, making that offer for the product.
9:32.1 Remind people, you're a small business, you're a local business, you're a woman owned business, and with your inventory, reflect that. Talk about how you can't get it anywhere else.
10:34.7 Because people need gifts. They want to shop small. They want to shop local. They want to shop minority, BIPOC, women owned. So show up as that.
11:40.5 You should still make a profit on your inventory if your markups high enough and if you're not marking down too deep and too fast.
14:35.2 Because people need gifts. They want to shop small. They want to shop local. They want to shop minority, BIPOC, women owned. So show up as that.
Resources:
Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️
NEW BOOK #TheRetailMindset available on Amazon
Let’s be friends! 😊
Have questions? I'd love to hear from you! Email me at [email protected].
Mentioned in this episode:
How To Start A Clothing Boutique Business - Free On-Demand Webinar
Here is the link to register for the free, on-demand training:
How To Start A Clothing Boutique Business
Work on Your Shop Event- September 21, 2025
Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.
You’ll leave with:
✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan
✅ A fresh perspective on your numbers and goals
✅ The energy and confidence to move forward
Work on Your Shop Event- September 21, 2025
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