I sit down with Carlos to unpack a question every founder hears but few answer well: can a business genuinely do good and still be profitable?

We map the Venn diagram of purpose and profit, talk about the kinds of people who join this game, and name the bad actors who make the whole idea look naïve. Carlos explains how scalable businesses can stay grounded in meaningful value, why shareholder-first thinking often fails culture and customers, and what practical signs tell you a company is truly doing good rather than selling a story. Expect concrete examples, a critique of easy metrics, and a few rules for building a startup that lasts.

Find out more about Carlos' work at The Happy Startup School here: https://thehappystartupschool.com/

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Carlos Saba is the co-founder of The Happy Startup School, a global community helping entrepreneurs and professionals design businesses (and lives) that feel aligned, meaningful, and human. Trained as a physicist and seasoned as a founder, Carlos now blends curiosity, humour, and compassion to guide people through the messy middle of change. His work focuses on building from the inside out, connecting vision, values, and embodiment, so that impact and income flow more effortlessly.

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