On this episode of The Kara Goldin Show, we’re joined by Sammy Kestenbaum, Co-Founder and CEO of PRETZELIZED — the snack brand pioneering a whole new category by combining pretzels with other classics to create two favorites in one. What started with the idea for a pretzel-meets-pita-chip hybrid has quickly grown into a national brand, now found in over 15,000 doors across the country with products like oven-baked Pretzel Crackers and twice-baked Pretzel Pita Chips.
In our conversation, Sammy shares the inspiration behind PRETZELIZED, how he and his team carved out white space in the brutally competitive snack aisle, and what it takes to convince retailers to back a brand-new snack format. We talk about scaling fast, standing out against industry giants, and the bold bets he’s making to grow PRETZELIZED into a household name. Sammy also opens up about the challenges of launching something new, the lessons he’s learned from building other iconic snack brands, and his vision for the future of snacking.
Whether you’re a lifelong snacker, a food industry insider, or a founder curious about breaking into CPG, this episode is full of insights and inspiration you won’t want to miss. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.

To learn more about Sammy Kestembaum and PRETZELIZED:
https://www.linkedin.com/in/samuel-kestenbaum-26154418/
https://www.linkedin.com/company/pretzelized/
https://www.instagram.com/pretzelized/
https://www.7milebrands.com/
https://pretzelized.com/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/740