We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with WIX, where she has spearheaded growth, brand, and product marketing initiatives, significantly contributing to the platform's expansion. Paula shares her insights on balancing strategic planning with daily management, highlighting the importance of aligning every team effort with the broader long-term goals.

Paula shares how she manages to strike a balance between short-term performance metrics and long-term growth strategies. She emphasizes the crucial role of continuous evaluation and optimization within the marketing funnel. Paula also discusses how her team experiments with various marketing tactics, detailing their rigorous approach to optimizing for quality leads and testing new initiatives.

Another key takeaway from the episode is the importance of cross-departmental collaboration, particularly in aligning marketing initiatives with product and sales teams. Paula underscores the value of constant communication and real-time feedback in ensuring strategic alignment across all levels.

Key Segments:

[00:02:50] Paula Mejaya: WIX Studio Growth Leader

[00:05:08] Transitioning from B2C to B2B Markets

[00:08:31] Strategic Alignment in Marketing

[00:11:58] EDGE of the Web Title Sponsor: Site Strategics

[00:14:13] Balancing Short-Term Metrics with Long-Term Growth

[00:16:02] Enterprise Migration Challenges & Long-Term Strategy

[00:18:36] Optimizing MQL Pipeline Tactics

[00:23:47] EDGE of The Web Sponsor: Wix Studio

[00:26:38] Wix's E-commerce Pivot During COVID

[00:27:57] Cross Departmental Marketing Context Needs

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix Studio: http://edgeofthewebradio.com/wixstudio

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LinkedIn: https://www.linkedin.com/in/paulaxmejia