On this episode of The Kara Goldin Show, we’re joined by Lauren Gropper, Founder and CEO of Repurpose — the compostable household goods brand that’s changing the way we think about single-use products. What started with a vision to replace wasteful plastics with plant-based alternatives has grown into a national movement, with Repurpose products now found in over 20,000 retail locations including Target, Costco, Kroger, and Whole Foods. From compostable cups, plates, and cutlery to bamboo paper towels and BPA-free wine cups, Repurpose is proving that sustainability can be simple, stylish, and affordable.
In our conversation, Lauren shares how her early career in sustainable design and an eye-opening stint consulting in Hollywood inspired the launch of Repurpose. We talk about what it’s like to pioneer a new category, the challenges of educating consumers without overwhelming them, and how she’s built a mission-driven brand that has already replaced more than 727 million pieces of plastic. Lauren also opens up about the toughest challenges she’s faced as a founder, how she balances leadership with motherhood, and her bold vision for a world free from single-use plastics.
Whether you’re passionate about sustainability, curious about how to build a mission-driven CPG brand, or just looking for inspiration from a founder who turned an “aha moment” into a movement, this episode is packed with insights you won’t want to miss. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.

To learn more about Lauren Gropper and Repurpose:
https://www.linkedin.com/in/lauren-gropper-9a62791/
https://www.linkedin.com/company/repurpose-compostables/
https://www.instagram.com/repurpose/
https://repurpose.com/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/747