A few years ago, serving thousands of students felt completely out of reach. I was exhausted, caught in feast-or-famine, and couldn’t imagine having the energy to grow. Everything shifted when I rebuilt my business around rhythms and systems that actually supported me, not the other way around.

In this episode, I’m sharing the turning point that changed everything: the real behind-the-scenes of walking away from high-pressure launches and into a business that feels spacious, sustainable, and steady. 

I’ll take you through the systems, money practices, and energetic rhythms that helped me serve over 8,000 students without burning out, so you can see what’s possible for your own version of ease, expansion, and self-trust. 

🎧 Tune in to hear:

• Breaking free from the feast-or-famine cycle
• Shifting from high-ticket fatigue to one-to-many offers
• The money practices that rebuilt my foundation
• Laid-back + holistic launching rhythms
• Systems that support sales even on low-capacity days

💭 [02:16] "I quit most of social media in the process and getting out of that big launch, feast and famine, crash out and repeat it all kind of cycle that I did find myself in sometimes before I made this decision."

💭 [08:27] "The truth is, I really messed up in terms of managing the money in my business. And this is something that so many of us do not talk about and you won't see from the outside, but from the inside and from my perspective, it has been so, so important as a foundation for everything else that I'm going to share with you in this episode."

💭 [17:48] "I am now able to make sales even when my capacity is low. I am able to have a really terrible month, like the month I had in July, because I always have other things going on, and it kind of evens out and makes up for it in other months. I feel so much safer and less stressed in my business."

Links:

• Join the Black Friday Waitlist (for a Bonus & To Get the List of Offers In Advance)
• Soulful Sales Society Membership
• The AI Support Team course

QUICK LINKS:

👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way.

✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality.

🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.