On today’s episode of The Kara Goldin Show, we welcome Mark Rampolla, Founder of ZICO Coconut Water and author of An Entrepreneur’s Guide to Freedom. Mark introduced coconut water to the U.S. market, scaled ZICO into a global brand, and sold it to Coca-Cola for over $200 million. Years later, he bought ZICO back — and today, he’s leading it into its next chapter while also helping entrepreneurs rethink success and freedom.
Mark shares the inside story of building and selling ZICO, why he decided to buy it back, and what feels different about running it now. He also dives into the core themes of his new book, An Entrepreneur’s Guide to Freedom — from why so many entrepreneurs aren’t truly free, to how success actually starts with freedom, to the daily practices and inner work that help founders reclaim their lives while building great companies. Packed with powerful insights and actionable takeaways, this episode is a must-listen for founders, leaders, and anyone chasing a vision of success that also leaves room for freedom.
Don’t miss it!

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To learn more about Mark Rampolla, ZICO, and An Entrepreneur’s Guide to Freedom:
https://www.entrepreneursguidetofreedom.com
https://www.zico.com
https://www.linkedin.com/in/markrampolla
https://www.instagram.com/themarkrampolla/
https://x.com/TheMarkRampolla
https://www.instagram.com/zicococonut/
https://www.facebook.com/ZicoCoconutWater/
https://twitter.com/ZicoCoconut

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/752