On today’s episode, Kara welcomes Hannah Perez, Co-Founder of SEEQ — the protein brand shaking up the supplement aisle with its clear, refreshing take on traditional protein drinks. With a vision to create something that felt more like a fruit juice than a chalky shake, Hannah and her co-founder launched SEEQ out of their apartment and quickly built a brand that’s gone viral on social media and found its way onto major retail shelves.
Hannah shares the early days of SEEQ, how she helped pioneer the clear protein category, and how bold branding, community-building, and an obsessive focus on product experience helped them stand out in a crowded wellness space. We dive into her founder journey, her evolving leadership role, and what it takes to turn a niche idea into a breakout CPG brand. Whether you're in CPG, fitness, or dreaming up your next big idea — this episode is full of insights and inspiration. Don’t miss it!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.

To learn more about Hannah Perez and SEEQ:
https://www.instagram.com/seeqsupply
https://www.linkedin.com/company/seeqsupply
https://seeqsupply.com/

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Function Health - My first 1,000 listeners get a $100 credit toward their membership. Go to FunctionHealth.com/KARA or use code KARA100 at sign-up.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/756