Today I’m speaking with Kenton Sefcik, an acupuncturist in Nova Scotia and the creator of TCM Graduate TV. TCM Graduate TV is a YouTube channel focused on helping new acupuncturists gain confidence in their clinical and diagnostic, communication with patients, building an acupuncture practice, and more. 

In this episode, we talk about why he considers himself anti-marketing, what that means, how he approaches marketing at his practice. 

This includes considering acts of service as marketing, generosity as marketing, relationship building as marketing, curiosity as marketing, and much more. 

I think you’ll enjoy this conversation with Kenton!

Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!

This special sale ends on May 27th at midnight Pacific Time.

>> Click here to learn more and use code PUMPKIN to save $200!

SHOW NOTES:

• KentonSefcik.com
• TCM Graduate TV Membership
• @TCMGraduateTV YouTube Channel
• Kenton’s new podcast: The First Years of Acupuncture
• Join Kenton’s email list
• Save $200 on Acupuncture Marketing School with code NEWPATIENTS (Code expires May 27th at midnight.)

💙 Today’s episode is sponsored by Jane, your all-in-one, HIPAA-compliant patient management software. 

The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you. 

That’s why Jane offers unlimited phone, email, and live chat support with every subscription.

I recommend booking a personalized 1-on-1 demo with a member of their team. It's a great way to make sure Jane will be the right fit for you and your practice and to see Jane's features in action.

And Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import all that data myself.

To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.