EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

760 | Social News from the EDGE | Week of 5.12.2025


Listen Later

CTR Secrets and Social Shakeups

It’s another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews but dodging every meaningful CTR question, it seems the only thing spinning faster than SERP layouts are the PR answers.

Get the inside scoop on how ChatGPT gobbles up over 80% of AI search traffic (Google, take notes), why Meta’s launching a CapCut rival to remix your socials, and how Reddit is scrambling to keep the bots at bay after AI sock puppets could sway opinions 3-6x better than humans. Meanwhile, Pinterest is charging ahead with AI content labeling so you can actually see—surprise!—real images again. Plus, political maneuvering has TikTok advertisers doing the Hokey Pokey while Meta rolls out shiny new ad options across Threads and more.

Our hot take? If you thought getting a blue check was easy, wait until you see Blue Sky put the power of verification in the hands of users and newsrooms—finally, checkmarks that mean something!

So, whether you’re lamenting lost organic traffic, trying to dodge AI slop, or just want to keep your brand out of the spammy dog pile, grab your headphones and catch Erin, Duncan, and Jacob as they break it all down with wit, wisdom, and maybe one too many tinfoil hats. See you at the EDGE—don’t be a piece of cyber driftwood!

News from the EDGE:

[00:03:03] Google hypes AI Overviews, refuses to answer CTR question

[00:09:19] ChatGPT Leads AI Search Race While Google & Others Slip

[00:15:28] U.S. Copyright Office Cites Legal Risk At Every Stage Of Generative AI 

Social News from the EDGE:

[00:20:11] Meta releases its CapCut rival Edits globally

[00:22:45] Meta rolls out ads globally on Threads feed

[00:26:15] Meta adds dynamic overlays to Advantage+ Catalog ads

[00:29:12] A New Form of Verification on Bluesky

[00:31:31] Cracking Down on Spammy Content on Facebook

[00:36:44] Trump Says He May Extend TikTok Sell-off Deadline Once Again

[00:40:26] Pinterest launches new tools to fight AI slop

[00:42:44] Reddit Looks To Add Human Checks To Weed Out AI Profiles

 

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

WAIKAY https://edgeofthewebradio.com/waikay

 

Thanks to our Social News Expert: Duncan Alney

X: @firebelly

LinkedIn: Duncan Alney

Firebelly

Follow Us:

X: @ErinSparks

X: @TheMann00

X: @EDGEWebRadio

...more
View all episodesView all episodes
Download on the App Store

EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerBy Erin Sparks

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

36 ratings


More shows like EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,448 Listeners

Acquired by Ben Gilbert and David Rosenthal

Acquired

4,080 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,260 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,165 Listeners

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast by I Hear Everything

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

64 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,414 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,236 Listeners

Crawling Mondays by Aleyda - SEO News, Tips and Interviews by Aleyda Solis

Crawling Mondays by Aleyda - SEO News, Tips and Interviews

1 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,527 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

173 Listeners

SEO in 2025 by Majestic.com

SEO in 2025

3 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

87 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,175 Listeners