Bruce Clay is back on the EDGE and he’s bringing a fresh arsenal of SEO wisdom—plus his latest tool, Prewriter.AI! Bruce unpacks the ever-evolving landscape of search, where being a subject matter expert isn’t just nice to have, it’s non-negotiable in the age of large language models.

Get ready for a hands-on journey through the world of structured data, website architecture, and the key realm of silos and clusters (yes, we’re geeking out on knowledge graphs). Bruce dishes out why schema isn’t just a box-ticking exercise—and why too much schema can lead Google down the wrong rabbit hole. There’s a hearty debate on how SEOs, content teams, and AI must now dance together to outwit homogenized AI content and truly stand out in the SERPs.

Side note: If you’re thinking the future is all about stuffing your site with as much schema as humanly (err, robotically?) possible, Bruce is here to beg you—please don’t overdo it. Ambiguity is the enemy, but “over-schematizing” is hardly the answer!

To wrap things up, Bruce gives us the lowdown on his new-and-improved Prewriter AI toolset and why Conversion Rate Optimization is now the SEO sidekick we all need. Stay tuned, stay sharp, and remember: in the battle of humans versus bots, a little wit (and a lot of structured data) goes a long way!

Key Segments

[00:03:14] "SEO, AI, and Structured Data"

[00:08:26] "Structured Data's Role in SEO"

[00:14:52] "Optimize Schemas for Search Clarity"

[00:17:57]  EDGE of the Web Title Sponsor: Site Strategics

[00:21:09]  What do you think the future actually holds for SEO professionals?

[00:24:32] AI-Driven SEO Strategy Analysis

[00:28:45] "Experience-Driven SEO Strategy"

[00:31:02] "Leveraging Client Expertise Effectively"

[00:35:37] EDGE of The Web Sponsor: Inlinks (WAIKAY)

[00:37:55] AI SEO Localization Techniques

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay 

Follow Our Guest

Twitter / X: @BruceClay

LinkedIn: https://www.linkedin.com/in/bruce-clay/

Resources

Bruce Clay’s Prewriter: https://www.prewriter.ai/