Today we’ve got an amazing episode of the Healthpreneur Podcast that dives into the mysterious world of subscription-based surprise-in-a-box business models. This episode reminds us of the importance of having a recurring-revenue business model for stable, predictable income – even if you’ve got other offerings.   

Today we are talking with Scott McCulloch, co-founder of The Vegan Kind, the largest vegan subscription box in the U.K., which he runs with his wife, Karris. With a background in business banking, a dangerous knack for Facebook and social media marketing, and a passion for change, Scott and his wife expanded The Vegan Kind at a rapid rate.  

This is a great episode because Scott offers stark honesty about the growing pains, inner workings, and strategic choices they made along the way to grow a wildly successful and purposeful business. Best of all, they’ve done this while maintaining the personality and soul of their overall mission. If you’re a Healthpreneur that wants insight on recurring-revenue business models, tips for lasting success, and outsourcing for sustaining growth, tune in! 

 

In this episode, Scott and I discuss:  

• The inspiration for his company The Vegan Kind and how it all began 
• How his company markets and creates brand awareness 
• Handling rapid growth and knowing when to outsource 

• Leveraging social media for marketing and connecting with clients  
• Skills for lasting success and the importance of getting an early start 

 

1:30 – 7:00 - Scott’s background and the beginnings of Vegan Kind  

7:00 – 13:00 - Brand awareness, marketing, and positioning 

13:00 – 19:00 - The evolution of The Vegan Kind; the business models, marketing, and facets 

19:00 – 26:00 - Rapid growth, tackling problems, outsourcing, and leveraging social media 

26:00 – 28:00 - Expressing your business’s soul and personality through social media  

28:00 – 32:00 - Skills necessary for lasting success; a drive to succeed and an early morning start 

32:00 – 40:00 - The Rapid Five