AMPLIFY Your Brand and Business

77 | Leveraging your network to boost sales and drive impact w/ Erica Castner


Listen Later

If you're anything like me, you're probably tired of hearing the "get rich quick" marketing strategies. Anytime someone tries to sell me on their specific "formula" or "strategy" around how they made six figured in 30 days, I immediately start running in the other direction. It's just not a practical or realistic way to grow and scale your business!

There is, however, an easier way -- AND -- I can promise it will feel more organic, authentic, and fun.

In today's episode, Erica and I are talking through how to leverage your network to help you organically boost your sales and drive more impact.

For over two decades, Erica has helped business owners + personal brands expand their reach and online presence. She is also the founder of Castner Consulting, which specializes in helping service based businesses find, connect, and convert prospects into clients.

In today's episode we're diving into some tips like:

  • How to find networking opportunities and local communities (likely ones you didn't even know existed!)
  • The benefits of taking your marketing "offline" and growing 1:1 connections
  • How to think about & create unique collaboration opportunities to get in front of new audiences
  • Tips on how to get the most out of networking events (calling all of my fellow introverts!)
  • & more!

We're having an honest conversation about how we, as business owners, can -- bring things back to basics and really connect and serve to grow our business.

Links from the episode:
Erica's book recommendation: The Art of Asking by Amanda Palmer
Snag Erica's free guide: "Position Your Expertise Toolkit"

P.S. If you haven't yet left a review for the podcast, I'd be honored if you took a few minutes to write one up for Apple Podcasts!

P.P.S. Have you joined my weekly email community? Every week we're sharing tips on how to make building a business FUN -- & (as always) keeping things REAL and RELATABLE! Head on over to my website and enter in your email to join. 

Loved the episode? Have a topic or guest host request? Send me a text message!


Ways we can work together:

  • <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
  • <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

  • Say hello on Instagram 👋
  • Join the email community ✍🏻
  • Leave a review on Apple Podcasts 🎙
...more
View all episodesView all episodes
Download on the App Store

AMPLIFY Your Brand and BusinessBy Krista Marie

  • 5
  • 5
  • 5
  • 5
  • 5

5

67 ratings


More shows like AMPLIFY Your Brand and Business

View all
The Six Figure Photography Podcast With Ben Hartley by Ben Hartley

The Six Figure Photography Podcast With Ben Hartley

316 Listeners

The Beginner Photography Podcast by Raymond Hatfield

The Beginner Photography Podcast

411 Listeners

Book More Photography Clients Podcast | Photography Business, Marketing, Leads, Business Plan by Brooke Jefferson - Oklahoma Family Photographer, Photography Business Coach

Book More Photography Clients Podcast | Photography Business, Marketing, Leads, Business Plan

280 Listeners

Take It Personally by Maddie Peschong

Take It Personally

94 Listeners

Shine and Thrive Photography Podcast by Sara Monika

Shine and Thrive Photography Podcast

30 Listeners

The Portrait System Podcast by Sue Bryce Education

The Portrait System Podcast

621 Listeners

This Can't Be That Hard by Annemie Tonken

This Can't Be That Hard

123 Listeners

Oh Shoot! with Cassidy Lynne by Cassidy Lynne, Bleav

Oh Shoot! with Cassidy Lynne

483 Listeners

Passion With Purpose - Photography Podcast, Creative Business, Six Figure Photographer by Nathan Chanski - Photography Business Coach

Passion With Purpose - Photography Podcast, Creative Business, Six Figure Photographer

549 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,208 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

125 Listeners

Family Photographer Marketing Podcast by Fiona Margo

Family Photographer Marketing Podcast

17 Listeners

Shoot It Straight by Sabrina Gebhardt

Shoot It Straight

48 Listeners

Candace by Candace Owens

Candace

10,139 Listeners

Keep It Moving by Alison Bell, Melissa Arlena

Keep It Moving

21 Listeners