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• 1:30 a bit about Pro and the Sport Product Testing group of the Canadian Sport Institute and the ‘Fit, Feel, Function’ process
• 6:15 why is wrist-based optical HR so useless when cycling
• 8:00 optical HR carries a lag time to true HR of up to 120 seconds
• 9:30 optical HR motion artifact errors 
• 14:00 the challenges of porting medical devices into the consumer sport field
• 15:30 the birth of the running footpod 
• 21:00 the product ‘feel’: auditory, visual, olfactory 
• 24:15 on ‘slappy’ shoes
• 26:30 the value of a ‘lack’ of feeling
• 28:15 obtaining high quality subjective feedback from testers
• 34:30 the future of sport products / services: data collection and usage
• 38:00 the continuing story of useless and even harmful data

Learn more about the Sport Product Testing group at their website and if you're in the Calgary area, consider volunteering as a product tester.