With excitement allow me to introduce to you today's guest Founder and CEO of the McNellie's Restaurant Group Elliot Nelson.

Elliot Nelson went to the University of Notre Dame for college. During his junior year, he left South Bend to study abroad in Dublin, Ireland. While there, he fell in love with the atmosphere and unique hospitality that he experienced every time he walked into classic Dublin pubs.

Upon returning to Tulsa, Nelson made it his mission to recreate the Irish Pub feel in his hometown. He opened James E. McNellie's Public House in March of 2004 in what had been a lonely and rather desolate corner of downtown Tulsa. 17 years later, McNellie's and the area around it are thriving. Today the McNellies Group consist of 10 brands: McNellie's Downtown; McNellie's South City; El Guapo's Downtown; Howdy Burger; Fassler Hall; Dilly Diner; Yokozuna; The Tavern; Dust Bowl Lanes & Lounge; Elgin Park

Check out episode 778 with Rachel Cope as mentioned in today's episode!

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Favorite success quote or mantra:

• "If you're not impressive then by default you are unimpressive."
• "The complacency of today is the direct enemy of tomorrow."

In today's episode with Mike Bausch we will discuss:

• Start with the end in mind
• What makes Ireland's hospitality different from ours?
• Judging success by how long the guest stays in the building
• Location
• Passion
• Networking
• Social intelligence
• Opening blunders
• Opening an Irish bar on St. Patrick's Day
• Marketing
• Building a neighborhood around your restaurant/bar
• Smile and get the order right...that's it!
• Creating/sustaining culture
• People in this industry need vacations!
• Ghost kitchen/events centers
• Packaging for take-out

Today's sponsor:

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Ecolab: Streamline your clean with Ecolab's new EPA-registered 2-in-1 solution, Sink & Surface Cleaner Sanitizer. It will help reduce risk, simplify your procedures and help ensure compliance. This solution cleans and sanitizes hard non-porous surfaces with a single product, eliminates the rinse step and equips your staff to clean more efficiently. Clean simplified, confidence delivered.

Knowledge bombs

1. Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
   • Perseverance
2. What is your biggest weakness?
   • Guiness
3. What's one question you ask or thing you look for during an interview?
   • "Where do you get your news?"
4. What's a current challenge? How are you dealing with it?
   • COVID-19, retaining staff
5. Share one code of conduct or behavior you teach your team.
   • Treat everyone with respect
6. What is one uncommon standard of service you teach your staff?
   • Try to get to yes
7. What's one book we must read to become a better person or restaurant owner?
   • Love in the Time of Cholera by Gabriel García Márquez
   • GET THIS BOOK FOR FREE AT AUDIBLE.COM
8. What's one thing you feel restaurateurs don't know well enough or do often enough?
   • Don't say thank you enough to staff
9. Name one service you've hired.
   • Tater Headz, LLC
10. What's one piece of technology you've adopted within your restaurant walls and how has it influenced operations?
    • Basecamp - project management software
11. If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
    • Be kind to eachother
    • Guiness is like drinking a hug
    • I hope my kids have a sense of adventure

Contact info:

Instagram: @elliotmcnellies

www.mcnelliesgroup.com

Thanks for listening!

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Huge thanks to Elliot Nelson for joining me for another awesome episode. Until next time!

Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!