If you spend all your time answering the same questions as everyone else you're going to run into a couple of problems; relying on market research only goes so far in helping you connect to your audience. You're going to blend in with the other person who do what you do. What sets you apart is how you're different, and the different strategies you use to make your content pop. In this episode of This is Virginia Kerr, the Podcast we'll take a closer look at

• The pitfalls of relying too much on market research
• Alternatives to help you stand out
• Other ways to connect with your audience

As an expert it's your job to give your audience what they want to a degree, balanced with what you know they need. This will make them curious about working with you, and it will also show them that you have been where they are. This will suggest to them that your journey has made you the best resource around and now you have answers to questions they didn't even think to ask.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

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