Building a successful gym is not just about getting people through the door — or even the effectiveness of your workouts and coaches.

In this episode, Nick and Dan deep-dive into why onboarding is the most critical stage of your members’ journey. From tours to rituals, they break down six key elements every gym needs to include for a seamless onboarding process. As always, they also share actionable strategies to help drop-ins and new members feel confident, connected, and ready to commit long-term.

Have you ever signed up for a service and felt like you were thrown to the wolves? Let us know: [email protected].

Timestamps:

[:20] The myth of leads

[1:10] What actually is onboarding?

[3:58] Give a tour of the physical space

[5:39] Set clear rules

[6:46] Share your gym’s culture

[8:58] Showcase rituals

[9:52] Set realistic expectations

[11:32] Immerse members into your community