In this episode of the Profit Cleaners podcast, Brandon Schoen and Brandon Condrey share a proven framework for building a market-centric brand that resonates deeply with customers. Drawing on insights from marketing expert Perry Belcher, they outline eight fundamental questions every entrepreneur should answer to create a business that inspires trust, loyalty, and long-term growth.

From redefining which business you are truly in, to understanding customer fears, values, and dreams, this conversation provides a structured roadmap for developing stronger branding, customer relationships, and operational focus. They also cover practical strategies for differentiating your company, communicating a compelling vision to your team, and creating partnerships that extend value beyond your core services.

Whether you are just starting your cleaning business or looking to scale, this episode equips you with the clarity and direction to build a brand that dominates your market.

👉 Explore more resources for growing and scaling your cleaning business at profitcleaners.com

Join us in Albuquerque, October 1–3, for what may be our FINAL behind-the-scenes live event. Grab your ticket now at profitcleaners.com/liveevent 

Highlights:

• (02:21) Perry Belcher’s background and the billion-dollar lessons that shaped these eight questions
• (06:10) Question 1: Defining what business you’re really in
• (08:15) Question 2: Identifying your ideal customer and why targeting “everyone” fails
• (13:09) Question 3: Understanding what your customers value most—time, family, and peace
• (14:40) Question 4: Addressing customer fears around trust, quality, and disruption
• (22:31) Question 5: Clarifying your customers’ ultimate dreams and desired outcomes
• (26:00) Question 6: Positioning your business as the perfect solution
• (27:51) Question 7: Casting a clear vision of your company’s future to inspire employees and customers
• (29:48) Question 8: Partnering strategically to serve your customers more fully
• (33:45) Turning your answers into a mission, core values, and a market-focused brand strategy

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
• Join us in Albuquerque, October 1–3, for what may be our FINAL behind-the-scenes live event. Grab your ticket now at profitcleaners.com/liveevent