Enrolment is the moment of truth in any coaching business; will you make the sale or not? If not, it doesn’t really matter how great a coach you are – you’re not putting yourself in a position to transform lives. In this conversation, enrolment expert Toku McCree dives deep into the mechanics of successful (and honourable) enrolment, providing invaluable clarity on the personal and business aspects of the process in order to enable you to do powerful work in every coaching conversation you have. Toku McCree is a coach for unconventional executives, as well as a speaker and mindfulness expert, and the founder of Unexecutive.com and the Samurai Coaching Dojo - a virtual incubator for coaches to practice and develop the art of deep coaching and authentic selling. Toku’s approach focuses on expanding clients’ self-awareness in order to improve productivity, communication and creativity. A list of resources mentioned in the podcast can be found here: https://www.coachesrising.com/podcast/transformative-enrolment-moving-beyond-yes-and-no/