On today's episode, we're joined by a special guest who is truly an expert in the vacation rental industry. Rose Tipka is the founder and CEO of Your Family's Place, a wildly successful vacation rental business based in Ohio's Amish Country. As both a successful entrepreneur and homeschooling mother of six, Rose has built an exceptional brand through her relentless focus on hospitality and guest experience. We're excited to dive into her unconventional strategies for growth, as well as how she empowers other female business owners.

Rose shares her expertise in building an exceptional brand through thoughtful hospitality and by targeting her customer avatar of multi-generational visitors seeking comfortable and nostalgic stays. She emphasizes the importance of personal touches like video greetings for new guests to set the right expectations. Rose also leverages influencer partnerships strategically by focusing on overlapping audiences.

Listeners will walk away with actionable tips for improving SEO, customer service, and remote property management. The conversation highlights Rose's determination to balance work and family on her own terms. It's inspiring to hear how she empowers women entrepreneurs. Overall, this episode provides a masterclass on taking your vacation rental business to the next level through a relentless focus on the guest experience.

Things we discussed in this episode:

- Rose's branding strategy and focus on nostalgia.

- Providing exceptional customer service through personalized touches.

- Managing properties remotely through technology and team support. 

- SEO tactics like creating original content and optimizing property names.

- Outsourcing tasks like digital marketing to professionals.

- Working strategically with influencers by finding overlapping audiences.

- Treating influencers like valued guests to ensure positive reviews.

- Developing clear contracts and expectations for influencer partnerships.

- Building a standalone business not reliant on third-party platforms.

- Rose's determination to balance work and family on her own terms.

Get in touch with Rose:

Website - https://yourfamilysplace.com/

Email - [email protected]

Facebook - https://www.facebook.com/yourfamilysplace

YouTube - https://www.youtube.com/channel/UCP79fgBZ2vzH2dGUuLavY6A

Instagram - https://www.instagram.com/yourfamilysplace_/

Join Jason Muth of Straightforward Short-Term Rentals and Attorney / Broker Rory Gill of NextHome Titletown and UrbanVillage Legal in Boston, Massachusetts for another episode of The Real Estate Law Podcast!

#realestatepodcast #nexthome #humansoverhouses #realestate #realestateinvesting #realestateinvestor #realestatelaw #realestateagent #RealEstateNegotiation #ShortTermRentals #VacationRentalMarketing #VacationRentalBranding #VacationRentalHospitality #VacationRentalManagement #VacationRentalSEO #VacationRentalInfluencers #WorkLifeBalanceEntrepreneur #RemotePropertyManagement #VacationRentalCustomerService #WomenInBusiness

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Hospitality.FM

The Real Estate Law Podcast is part of Hospitality.FM, a podcast network dedicated to bringing the best hospitality-focused podcasts to those in and around the industry, from Food + Beverage, Guest Experience, Diversity & Inclusion, Tech, Operations, Hotels, Vacation Rentals, Real Estate Law, and so much more!