Today, I am chatting with co-founder and co-host of the Ultimate Health Podcast, the one and only Marni Wasserman. Outside of being a fun and entertaining host of a successful podcast, Marni is also a nutritionist and natural chef. Although she loves cooking and teaching, Marni found a new passion in podcasting 

 

Marni started as an owner of a cooking school and author of two books. But when she recognized that her brick and mortar business wasn’t lending itself well to the lifestyle she desired, she opted for something different. As she transitioned out of her cooking school, Marni transitioned into the Ultimate Health Podcast, and she hasn’t looked back since.  

 

She and her husband are now proud to run a wildly successful podcast. She is excited to continue building out its brand to extend to an entire wellness space—complete with products, live events, and speaking engagements all over the world. We’ll jump into podcasting behind-the-scenes, the growth that comes from in-person to online work, and the necessary traits to succeed in any business. Tune in and soak up some key lessons that any entrepreneur can take home, and learn what it really takes to put out content on any platform.  

 

In this episode, Marni and I discuss:  

• How she and her husband, Jesse, got into podcasting.  
• The back-end work that no one thinks about. 
• Sponsorships, affiliates, and tasteful advertisements.  

• The business side of the Ultimate Health Podcast. 
• Getting guests on the show, maintaining the integrity of the brand, and partnerships. 
• The transition from a physical to an online business and what it takes to succeed. 

 

3:30 – 9:30 - How the Ultimate Health Podcast started and how it has gained momentum  

9:00 – 13:30 - The back-end work behind podcasting, sponsors, and social outreach 

13:30 – 17:30 – Listener support, affiliates, and appropriate advertising  

17:30 – 19:30 - Growing the business side of the brand and maintaining long-term partnerships 

19:30 – 22:30 - Getting guests on the show and having a backlog of episodes  

22:30 – 25:30 - The Ultimate Health brand, products, and live events; an entire health space 

25:30 – 35:00 - The transition from a brick and mortar to an online business and the challenges 

35:00 – 37:30 - The Rapid Five