Hi there, so glad you’re here. Today I’m talking all things public relations with expert Mickie Kennedy. Mickie is the CEO of Ereleases, a company that helps small businesses, startups, and authors gain credibility and authority through public relations.

I was thrilled to talk with Mickie because PR is not something we’re taught in school, but it can be a cornerstone of your marketing efforts if you know how to use it. I had a LOT of nitty-gritty questions for Mickie and I learned so much in our conversation; I hope you do, too. 

In this episode, Mickie and I talk about:

• How to build a pitch to get your idea, and your acupuncture business, in the media
• How to find contact info for journalists and producers of local TV shows so you can send them a pitch
• What kinds of pitch topics get the best results 
• How often to submit pitches
• Why local media is an easy win for local businesses
• And much more

You're invited! I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, the founders of TOMA Skin Therapies. This fun chat will be live on Zoom.

Register here for free. Of course, if you can’t make it live, a replay will be available afterwards.

Show Notes:

• Ereleases.com
• Mickie's Free PR Class
• Connect with Mickie on LinkedIn
• Free Marketing Q&A for Wellness Practitioners with me and TOMA founders Marla and Tori on Aug. 29th at noon

💙 This episode is sponsored by Jane.

You might already be familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant clinic management software and EMR.

Chasing down patients or clients for important information isn’t anyone’s idea of a good time, especially when there are forms to be filled, payments to be processed, and consents to be collected.

That’s why Jane has designed user-friendly online intake forms, so you can gather all the information you need ahead of the appointment — whether that’s health history, insurance details, or a credit card on file.

Jane will even send a friendly reminder 24 hours before a patient’s appointment if they haven’t completed their intake form yet — saving you from having to manually follow up.

To see Jane in action, click here to book a personalized demo. Or, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

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Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.