“It’s positioned as empowering for the consumer to ‘do their research’ on ingredient lists, but I actually think it ends up being disempowering. You need an advanced degree in chemistry to keep up with the ingredients, formulas, and latest research. How can we expect the average consumer to do that?” says Jaleh Bisharat, founder of beauty e-retailer NakedPoppy. “And unfortunately there’s just not as much independent research as we need. There’s a lot of data holes.” In this episode of Clean Beauty School, mindbodygreen beauty director and host Alexandra Engler chats with Bisharat about how machine learning can improve the beauty shopping experience, why the consumer shouldn't need to be “armchair chemists” to shop smarter, and leaving the world a little more beautiful than you found it. Plus, we get into the backlash against the “clean” beauty movement.

Show notes:

-Follow Jaleh Bisharat & NakedPoppy

-Read the Untethered Soul: The Journey Beyond Yourself 

-Bisharat’s meditation app of choice: Calm app 

-Titanium dioxide’s safety concerns in food vs. topical use 

-The precautionary principle 

-Read more about topics mentioned in this episode: preservatives in skin care, how to apply blush, cream blush, how to enhance sleep, identifying undertones, benefits of gardening, fitness for mental health.

-Shop products mentioned in this episode: NakedPoppy Nourish Cream Cleanser, Awakening Eye Cream, Revitalize Organic Facial Oil, Clean Liquid Eyeliner, Indie Lee Brightening Cleanser, Fit Glow Beauty Sea Ceramide Toning Mist, Correct+, Suntegrity 5-in-1 Tinted Sunscreen Moisturizer, 27 Rosiers Ready Selfie Go – Fresh Face Instant Mask, Ma Crème – Intense Youth Preserving Moisturizing Balm, Clove + Hallow Conceal + Correct, Eyes That Tok Lash Enhancing Mascara, ATHR The Big Bang Mascara, Kosas Color & Light Creme, Rituel de Fille Forbidden Lipstick

Take 20% off glow from the inside out bundle+ with code BEAUTYPOD. Cannot combine with gift cards or other discount codes. Apply code at checkout.

Follow the host: @alex_blair_

Call in: sayhi.chat/cleanbeautyschool

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