Scaling to $50M+ in revenue wasn’t luck—it was culture, execution, and hiring the right people. In this episode of The Supra Human Show, John and Nineveh Madsen sit down with Ben Olliver and Dr. Taylor Waters to reveal how they built one of the most elite fitness coaching teams in the world—from just 3 employees to over 90.

They unpack what actually makes someone a winner (hint: it’s not potential), why they hire for attitude over résumé, and how culture is protected—not just built. You’ll learn how they identify A-players fast, manage ambition across roles, and lead with both vision and structure—without losing their edge or their people.

Whether you're a founder scaling fast, a leader hiring your first team, or just someone obsessed with peak performance, this episode will change how you think about business, culture, and what it really takes to win.

Chapters(0:00) Introduction(2:10) Defining A Winner(6:43) Hiring for Attitude(13:00) Lessons from Scaling to $50M(17:10) Evolving Team Structure and Leadership Demands(23:30) Behind-the-Scenes Leadership(31:30) Culture Fit, Trauma, and Curiosity(41:30) Autonomy, Boundaries & Trust(50:30) Vision & Why Supra Human Won’t Stop Growing

To learn more about Supra Human programs: ⁠www.suprahuman.com⁠

Follow us on Instagram: www.instagram.com/suprahumanofficial

Interested in joining the team? We are always looking for high performers to join our mission to achieve elite level performance in fitness, nutrition and mindset. View our current career opportunities: www.suprahuman.com/careers

Results may vary depending on your condition, starting weight, and commitment to the program.