You know that feeling when you're sitting on the couch during your baby's contact nap, desperately trying to balance your laptop while answering client emails—all while wishing you could just soak up this precious moment? If you're nodding along thinking "that's literally me," then you need to hear Annika's story. She went from survival mode as a new mom photographer to celebrating back-to-back five-figure months, one of them while on vacation without her laptop. This isn't about working harder or hustling more—it's about implementing the right systems so your photography business can run in the background while you're fully present with your family.

In today's episode, I'm sitting down with Annika Frame, a Scale It graduate who completely transformed her fifth-year wedding photography business in just a few months. She shares exactly how she went from being exhausted and unable to dream about her business's future to having the freedom, profit, and work-life balance she always wanted. If you've ever felt like your business is running you instead of the other way around, this conversation will show you what's possible when you have strategic outsourcing, proven marketing systems, and the right mentorship support.

In this episode of All Angles Photography Podcast, you will hear:

• How to scale your photography business through strategic organization and outsourcing so you can reclaim your time and mental energy
• The truth about Google ads and advanced marketing strategies—why they take 3+ months to see results and how to implement them effectively
• How to add albums to your photography packages as a service-focused offering (not just an upsell) that clients actually get excited about
• Why building an associate team isn't as overwhelming as you think when you have the right systems in place first
• The mindset shifts that transformed Annika from "I could never do that" to confidently hiring three team photographers

SHOW NOTES:

https://clairehunt.co/blog/how-annika-balanced-motherhood-business-while-having-five-figure-months-in-scale-it-student-case-study/

RESOURCES MENTIONED:

• Annika Frame Photography: Follow Annika on Instagram at @annikaframephotography or visit her website at annikaframe.com
• Scale It Mentorship Program: My five-month group mentorship program for established photographers ready to scale their businesses. Join the waitlist for first access, exclusive discounts, and bonus offerings.

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