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What if the reason your clients “just want digitals” has nothing to do with price—and everything to do with what they don’t know exists?

In this episode, Karinda sits down with Tavis Guild of Guild Canvas to unpack one of the biggest misconceptions in the photography world: that clients don’t want wall art. Spoiler alert—they do. But it’s up to you to show them why it matters.

Together, they explore how to shift your sales mindset from file delivery to creating unforgettable experiences with printed products. You’ll learn:

• The real reason clients ask for digitals (hint: it’s not about the money)
• How to introduce wall art without being pushy
• Why offering fewer options can actually boost your sales
• The power of prestige, passion, and positioning
• And the “suitcase wheels” analogy that will change how you think about product sales forever

Tavis brings insights from 17 years running a successful studio and leading Guild Canvas to reveal what really moves the needle when it comes to premium product sales.

If you're ready to stop playing small, confidently offer physical products, and elevate both your client experience and bottom line—this episode is your roadmap.

Meet Tavis Guild
Since 2008, Tavis and his wife Amy have run a successful portrait studio, bringing a deep understanding of what clients truly value when it comes to preserving memories.

In 2017, they took ownership of Guild Canvas—a company with a 50-year legacy of craftsmanship—and have proudly continued its tradition of excellence. Their mission is rooted in more than just producing beautiful products; it’s about celebrating family, honoring meaningful moments, and turning memories into art that lasts a lifetime.

Explore more at guildcanvas.com and follow along on Instagram at @tavisguild.

Connect with Karinda!

• Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
• Website
• Photography Business Tune-Up with Karinda K. - Free Facebook Group
• IG @Masteryourmindmoney

Thanks for listening!