This episode wasn’t planned. At all. I’m recording it messy, tired, mid-marathon-training, and deep in summit prep… because the message needed to be said. If you’re struggling with ‘shoulds,’ this one’s for you.

🔗 Links:

• Donate to my London Marathon fundraiser
• Get your FREE ticket to the Soulful Sales Summit (starts Mar 9)
• Limited time: Get your free trial of the Soulful Sales Society Membership and complete the 7 day "sell every day challenge" FREE!

🎧 I talk about:

• Honouring real capacity after returning from Thailand (and why this episode is intentionally imperfect).
• Navigating summit season + marathon training and letting go of “shoulds”
• A quick update on your London Marathon fundraiser for ActionAid.
• Why selling feels different in 2026 and the small tweaks that actually move the needle.
• What to expect inside the free Soulful Sales Summit (including TWO brand new trainings from me about what's working with offers in 2026)

💭 [02:24] “I need to be really honest with myself about what my actual capacity is right now.”

💭 [06:18] “I’m not gonna lie, I have thought about quitting quite a lot over the last few weeks.

💭 [08:05] “I had a really great year in 2025 despite all of this noise… and I was kind of believing things were getting harder until I looked at the numbers.”

💭 [10:28] “Even one idea could totally change the trajectory of your business in 2026.”

QUICK LINKS:

👋 Join the free Quietly Ambitious Community on Skool to connect with other heart-led business owners selling their way.

✨ Join the Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality.

🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.