Today, I dig into how I would start a business with zero existing audience. First of all, I have to admit that I’ve never met anyone who actually has no audience. Everyone has up to 1,000 connections that they can leverage from day one. Whether you believe it or not, you already have an audience and it’s your job to leverage existing connections to build momentum for the life and the business you want. Ultimately, the number of people in your audience and the number of followers you have has little to no influence on how much revenue you can generate.

Getting visible isn’t just about growing an audience. It’s about growing a community of real relationships. Emphasizing growing my community rather than chasing the numbers has been empowering, and today I’m sharing that experience. 

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